Fashion design is a discipline that requires creativity, innovation, tradition and technology. In this blog I will explain its meaning in addition to the main functions performed by a fashion designer.
So what exactly is the definition of Fashion Design?
Fashion design is the activity that is responsible for designing and making clothing and accessories. To do this, the cultural and social influences of a specific period and time are taken into account. Fashion is not static and draws on numerous sources of inspiration from both the present and the past. Therefore, this discipline is not limited only to creating clothing. It is also part of an entire industry that impacts society every day.
It is important for a fashion designer to be innovative and creative. And that at the same time, he has a great interest in clothing and accessories (shoes, bags, hats, glasses...), as well as theoretical and practical knowledge. Well, you must know how to capture his style and express all his ideas through various fabrics, production materials, colors, etc. To finally define, plan, create and develop collections of clothing and accessories.
A fashion designer should know about:
1. Create a Concept - Design, color, shapes, composition and textures.
2. Sketching Ideas and Creating Moodboards
3. Textile fibers, fabrics, etc.
4. Creation of molds and pattern making.
5. Cut and Sewing
6. Sale of products and services.
7. Business Management.
What do Fashion Designers do?
Define the key aspects to start the design. For example, knowing the profile of the client or target audience to whom the collection is directed. That is, age, style and price range.
Research the themes of inspiration, stay up to date with the latest trends and available textile materials. Well, they can visit fairs to obtain information about new fabrics and designs or even to contact new suppliers.
Define the concept of the collection and the main theme. That is, the materials, types of pieces, sizes, accessories, etc.
Choose the textiles and colors that you want to use in the collection. Fashion designers work closely with textile designers as they have to choose different fabrics for each design.
Design and draw garments for each collection and define the outfits. Make design proposals, sketches and prototypes.
Create technical sheets and documents with the specifications of each garment.
Making the collection or supervising production, as well as solving doubts, solving any problem about cutting or sewing and controlling quality.
Participate in the creation of ideas for marketing and manage the launch of the collection. Together with marketing and communication department, the distribution and launch strategies for the collection are defined. Normally, presentation events, parades, distribution of stores, contact with influencers, etc. are organized.
Obtain good communication with buyers, prescribers, the media, agencies, etc. Communication is essential to anticipate trends and adapt to the potential public and spread the work done.
You can start your own clothing brand even without a fashion design background, as long as you have a product idea RZA Fashion Design Services can help you from start to end. We offer a variety of services that will help you get started. Contact us today to get a FREE Quotation.
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